Panels | Consultation | Expert Sharing
Allianz MICO, Milan
BUSINESS LOUNGE 8
Visit us at:
ESXENCE
2026 – Milan
JUN
2026
3-6
Key Seminar
Paving the Way to China Fragrance Market
JUNE 5, 2026
15:00-15:45
Conference Hall
6 Industry Talks
Compliance, Marketing Trends, and Storytelling
JUNE 3-5, 2026
Business Lounge 8
1‑on‑1 Brand
Consultations
Marketing + Compliance
– your two biggest hurdles, solved.
JUNE 3-5, 2026
Business Lounge 8
The China Market Entry Blueprint
Market Insights,
Localization Tips,
NMPA Compliance,
Testing, Marketing, PR,
and Retail Channel Strategies
ABOUT
THIS
CAMPAIGN
As the event partner of Esxence 2026 in Milan, Eternal Group curated the "The Eternal Path to China" campaign, sharing insights and serving as a strategic bridge for fragrance brands to enter and thrive in the China fragrance market.
With over 40 years of experience connecting international brands with consumers in China including Hong Kong and Macao, Eternal Group will host a main stage panel, arrange industry talks on specific topics and offer 1-on-1 consultation service to all visitors at Esxence - paving your way to explore new horizons.
ABOUT
ESXENCE
Esxence – The Art Perfumery Event has been the International Artistic Perfumery Event since 2009, it represents for professionals and enthusiasts the opportunity to meet the real protagonists of this fascinating world of fragrances, where history and tradition combine with innovation and research.
KEY SEMINAR:
PAVING THE WAY TO CHINA FRAGRANCE MARKET
The panel delves into the economic landscape and fragrance market in China including Hong Kong and Macao, gathering prestigious seasoned experts to share their insights with the visitors at Esxence 2026.
JUNE 5, 2026 (FRI) | CONFERENCE HALL | 15:00 - 15:45
Mr. Stefano De Paoli
InvestHK
Italy Chief Representative
Director
XUELEI Fragrance Museum
Mr. Haocong Weng
General Manager
Marketing & Partnership of
Experience 11 Limited
Ms. Wincy Tang
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Director of General Affairs Eternal Group
Ms. Cindy Chung
The China Market
Entry Blueprint
To enrich your knowledge about the China market and economy, we crafted the China Market Entry Blueprint, featuring market analysis, compliance details and insights for your brand to take a leap in the new horizons.
*avaliable on 3 jun 2026